General Dynamics Information Technology (GDIT) is a leading government systems integrator. In 2018 the company acquired IT giant CSRA. The new organization need to update its brand expression to reflect the incredible array of services and experience that the two companies boasted together. Interbrand helped in defining the brand strategy, creating the visual and verbal identity, developing brand assets and templates, providing guidance on the website design and supporting the brand launch.

When the new brand launched on April 4th, 2019, the impact was palpable. After launch, the brand has seen a 358% increase in social media engagement, an average of 105% increase in website traffic, over 5500 new followers on LinkedIn, and 55% increase in careers website traffic.

agency .. Interbrand

client .. Oliver Nutt

design .. Oliver Maltby, Izgi Yapici, Desmond Wade, Liora Cher

strategy and verbal .. Penelope Davis, Michael Mendieta, Ellie Penati

client management .. Rachel Myers

Rebrand Awards .. Rebranding .. Distinction Award .. 2020