• Adobe's mission of changing the world through digital experiences would never be possible without its 22,000+ employees around the globe, who are rallied around it. However, its existing employer brand communications lacked the luster of the Adobe brand and were not cohesive across programs.

    Our role was to create a new employer brand expression that reflects the magic of what makes Adobe unique across everything they do. The challenge was aligning it with the new look and feel of Adobe that united its brand experiences across corporate, cloud and product communications, and matched the inspiring, progressive, creative experience of working for Adobe.

    The result was a differentiated, fresh and inclusive employer brand with visual expression that aligns with Adobe’s commitment to creativity.

    Two core visual elements define the new Adobe employer brand — photography of employees and a multi-colored gradient. Integrating real-life images of Adobe employees* enables us to showcase them at the center of the system, reinforcing the connection between the employees and the brand. And the gradient, multiple colors moving seamlessly from one to the next, visually represents creativity, collaboration and transformation all at the same time. The gradient always begins with red, the core color of the Adobe brand, and incorporates additional colors from Adobe’s secondary color palette. These gradients are fluid and flexible by design — representing the wide range of people and perspectives that distinguish Adobe from others.

    *The employee images used on this case study are stock images, not actual Adobe employees.

  • agency .. Interbrand

    client .. AJ Joseph, John Caponi, Michael Jarrott, Heather Combs, Julia Capeloto

    design .. Oliver Maltby, Izgi Yapici, Phil Bold, Spencer Seligman, Eddy Lee

    verbal .. Blaine McEvoy, Luke Baker

    strategy .. Brett Denuo

    implementation .. Miguel Rivera, Robert Rosenberg

    client management .. Engy Neville

  • Interbrand Iconic Awards .. Cultural Change and Training .. Winner .. 2021

    Interbrand Iconic Awards .. Essential Partner .. Winner .. 2021